Effient Internal Campaign

  • Video
    lilly-video
  • Animated Banner Ad
    lilly-bnr-ad
  • lilly-bnr-ad2

Eli Lilly & Co. discovers, develops, manufactures and sells pharmaceutical products. The company operates through two segments: Human Pharmaceutical Products and Animal health segment. The Human Pharmaceutical products segment includes the discovery, development, manufacturing, marketing, and sales.

Challenge: To help Lilly employees feel good about the difference Lilly products make in the lives of patients through outcomes (special occasions personal milestones).

Solution: Using testimonials and stories from relatives of patients, an emotional pull was achieved to help Lilly employees feel proud about their individual contribution within the company.

  • Eli Lilly Pharmaceuticals
  • January 2010

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