Eli Lilly & Co. discovers, develops, manufactures and sells pharmaceutical products. The company operates through two segments: Human Pharmaceutical Products and Animal health segment. The Human Pharmaceutical products segment includes the discovery, development, manufacturing, marketing, and sales.
Challenge: To help Lilly employees feel good about the difference Lilly products make in the lives of patients through outcomes (special occasions personal milestones).
Solution: Using testimonials and stories from relatives of patients, an emotional pull was achieved to help Lilly employees feel proud about their individual contribution within the company.