HeartWare HVAD Pump

  • Branding Presentation Boards
    10-HRT-001-Branding-Boards-w-bkgr2
  • Branding Presentation Boards
    10-HRT-001-Branding-Boards-w-bkgr

HeartWare is a global Class III medical device company dedicated to creating revolutionary technology for the treatment of heart failure, which enable patients to get back to life.

Challenge: Differentiate the HeartWare LVAD from other solutions by positioning it as the world’s smallest, full-support centrifugal LVAD designed to be implanted completely within the pericardial space. To develop a new branding system at both the corporate and product levels

Solution: “Technology Revolution” speaks to the nimbleness of the organization, the miniaturization of its technology, the willingness to do things differently and the marketing fight it is prepared to pursue.

  • HeartWare Inc.
  • March 2012

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