Syncera is a business that offers simplified financial solutions and significant value in the medical device space, specifically regarding endoscopic technologies, backed with proven products & performance. It’s business model is designed to streamline & simplify the purchasing, inventory management and workflow decisions with the OR space.
Challenge: Launch a new business and convey the benefits of their offering to the marketplace. The initial launch will feature a website with supporting sales materials.
Solution: A suite of marketing materials were developed focusing on the hospital OR staff and financial decision makers in the hospital. Visuals included simplified graphs and charts to communicate the benefits as well as surgeons and staff. A clean, uncluttered look and feel emphasized the transparent and simplified buyer-experience. Training materials were also developed to assist with the education of this new offering through Powerpoint and email blasts.