Bayer Healthcare Diagnostics provides point-of-care products and services that enable healthcare providers to render better patient management and ensure optimized clinical outcomes.
Challenge: Past analyzers needed constant monitoring and check-ins by laboratorians during a test. Convey true “walkaway automation” and the concept of having more time.
Solution: “Imagine More Time” used metaphorical imagery to demonstrate what can be done with more time. The laboratorians are no longer tied to the instrument.